Privacy Policy
The Early Ground Institute
Last updated: 19 September 2026
The Early Ground Institute respects your privacy and is committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase our digital resources or contact us. It also explains the choices available to you regarding your personal information.
1. About us
The Early Ground Institute provides evidence-informed educational resources for early childhood professionals, families and caregivers.
Our website offers digital publications and downloadable materials designed to support professional learning, understanding of early development and informed reflection within everyday practice and family life. Throughout this Privacy Policy, “we”, “us” and “our” refer to The Early Ground Institute. For privacy-related enquiries, please contact us at: info@earlygroundinstitute.com
2. Information we collect
We may collect personal information when you visit our website, purchase a digital resource or contact us. Depending on how you interact with the website, this information may include:
-
Information you provide: Your name, email address, billing information, purchase details and information you choose to include when contacting us.
-
Purchase and transaction information: Details of your orders, purchased resources, payment status and transaction references.
-
Payments are processed through the payment services available at checkout. The information accessible to us depends on the payment provider and the services used.
-
Website and technical information: Technical information such as your IP address, browser type, device information, pages visited and interactions with the website may be collected through our website platform and associated technologies.
We do not ask customers to provide sensitive personal information or identifiable information about children when purchasing our digital resources.
3. How we use your information
We use personal information for the following purposes:
-
Processing purchases: To process orders, confirm transactions, provide access to purchased digital resources and respond to questions about purchases or downloads.
-
Customer communication: To respond to enquiries and communicate important information about orders, digital resources or the services you have requested.
-
Website operation and security: To maintain website functionality, address technical issues, protect our website and support the secure operation of our digital store.
-
Business administration: To maintain appropriate transaction records, address disputes and fulfil applicable administrative and business obligations.
-
Website improvement: To understand how our website operates and improve its functionality and usability.
Where an activity requires consent, we will seek that consent before carrying out the relevant processing. We will not treat the purchase of a digital resource as automatic consent to receive promotional emails.
4. Website platform and service providers
Our website is built and hosted using Wix.com. Wix provides the website platform and technical services that support the operation of our website and digital store. Personal information may be processed or stored through Wix and the services used to operate our website.
We also use payment services to process transactions and may use other service providers where necessary to operate the website, deliver purchased resources, maintain security or provide customer support. We share personal information with service providers only where it is relevant to the services they provide or where disclosure is otherwise required or permitted. Service providers may also handle information in accordance with their own privacy notices and applicable contractual arrangements. For more information about how Wix processes personal information, you may consult the privacy information available on the Wix website.
5. Cookies and similar technologies
Our website uses cookies and similar technologies to support its operation. Cookies are small files that may be stored on your device when you visit a website. Essential cookies may be used for website functionality, security, shopping cart operation, checkout and other services necessary for the website to function. Additional cookies or similar technologies may be used if we enable optional functionality, such as website analytics or advertising measurement. Where consent is required for non-essential cookies or similar technologies, we will obtain it before activating the relevant processing. You can manage cookies through your browser settings and any cookie preference controls made available on our website.
Disabling certain cookies may affect the operation of some website features.
6. International processing of information
The Early Ground Institute serves an international audience. Our website platform, payment providers and other service providers may process or store personal information in different countries. Where international processing or transfers of personal information are subject to specific requirements, we will take the measures necessary for the relevant processing activities. Additional information about individual service providers may be available through their respective privacy notices.
7. How long we keep your information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted. Retention periods may vary depending on the type of information and its purpose. For example, purchase and transaction information may be retained for accounting, customer service, dispute resolution and applicable record-keeping obligations. Information provided through an enquiry may be retained for the time reasonably necessary to respond and address related matters. When personal information is no longer needed, we will delete, anonymise or otherwise handle it appropriately, subject to applicable retention requirements.
8. Information security
We take reasonable technical and organisational measures to protect personal information processed in connection with our website. These measures include using established website and payment service providers and maintaining appropriate account and website security settings.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure. Please do not send payment card details, passwords or unnecessary sensitive information when contacting us by email.
9. Your privacy rights and choices
Depending on your location and the circumstances in which your personal information is processed, you may have rights concerning that information. These may include the right to request access to your personal information, request the correction of inaccurate information, request deletion where applicable, or object to or restrict certain processing activities. You may also have the right to withdraw consent where processing is based on your consent and to request a copy of relevant information in a portable format where applicable. To make a privacy-related request, please contact us at: info@earlygroundinstitute.com We may need to verify your identity before responding to a request involving personal information. We will consider and respond to requests in accordance with the requirements applicable to the relevant processing activity.
10. Children's privacy
Our website and digital store are intended for adults, including early childhood professionals, parents and caregivers. Although our educational resources concern childhood and early development, the website is not designed for children to use independently or to provide their personal information. We do not knowingly seek to collect personal information directly from children through the ordinary operation of our website. If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.
11. External websites
Our website may contain links to external websites or resources. These websites operate independently and may have their own privacy notices and information-handling practices. We encourage you to review the relevant privacy information before providing personal information to an external service.
12. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our services, website functionality, information-handling practices or applicable requirements. When we make changes, we will update the date shown at the beginning of this page. Where appropriate, we will provide additional notice of significant changes.
13. Contact
If you have questions about this Privacy Policy or wish to make a request concerning your personal information, please contact:
The Early Ground Institute
Email: info@earlygroundinstitute.com